Through the use of a clever business model called affiliate marketing, anyone can sell products and services globally without having to personally own or handle products or even deal with a customer. To automate the sale of products and services online, you can employ the use of marketing strategies which can be automated and scaled up globally, too.

These are a few of the strategies which can be automated completely and scaled up globally:

• PPC – pay per click marketing platforms such as Facebook, YouTube, Adwords, Bing etc. are used to find customers both locally and globally
• Email marketing – if you’re not yet using email marketing in your advertising, you should definitely get an email autoresponder and begin to use it.
• Re-targeting is used to show advertising to people who have already interacted with your business somewhere, usually after landing on your website.
• SEO – search engine optimisation can be used to help generate organic traffic from the search engine results pages (SERPS)
• Content marketing – blogging or video blogging is used to generate traffic for free from the SERPS

Autopilot: Marketing Automation: PPC

Pay per click advertising is the fastest (and most scalable) way to generate traffic to your website. However, before you spend a fortune on ad campaigns, you’ll want to know whether it works! Otherwise you can easily spend a heap on traffic that doesn’t convert into customers.

To get a campaign started you can begin with Google Adwords. Open an account and head to campaigns. You will see a big plus button where you can get started. Create a campaign which targets your perfect customer. That is the people most likely to want to buy whatever you are selling.

Before you get started here, it’s worth mentioning your customer avatar. The perfect customer who is most suitable for your offering. Before creating a pay per click advertising campaign, you’ll want to know who your target audience is. Without this information, you can easily spend a lot of money for nothing. See customer avatar worksheet pdf for more on this.

Autopilot Marketing Automation: Your Business Model

Your business model is important when considering how you will be marketing it too. If you’re selling low value products, it will be more difficult using the more expensive marketing platforms such as YouTube and Facebook, for example. With the most profitable digital products in your sales funnel, such as high ticket and subscription products, it is much easier to turn a profit when using paid advertising.

That’s not to say paid advertising is a breeze. It definitely isn’t. You may need to run several advertising campaigns before you hit upon a profitable one. Once you do though, you can leave it running indefinitely; when you recognise an advertising campaign as consistently profitable. When this happens you can duplicate your campaign and scale it up, globally if appropriate for your business.

Depending on your business model and marketing budget, you can use multiple marketing tactics together to create an automated marketing strategy.

Autopilot Marketing Automation: Strategy Vs Tactics

There’s many digital marketing tactics such as blogging, pay per click, email marketing, social media and SEO (search engine optimisation) to name just a few. But a single tactic is not the same as a strategy. The most effective digital marketing strategies use a combination of multiple tactics combined together. An example is to use blogging with email marketing, or pay per click advertising with re-marketing. All of these tactics can be successfully combined to create an overall marketing strategy which beats all of them individually.

With paid marketing methods, this is can be quickly automated and scaled. With organic marketing such as content creation, there’s more work involved in the first instance. But over time content can continue to attract your target audience and bring them into your sphere of influence.

Email Messages & Landing Pages

Email messages can be automated for years in advance if you wish, using an email autoresponder. By using a paid marketing platform to drive traffic to a landing page, online marketers collect email subscribers in order to follow up with their marketing messages.

By split testing landing pages to find the best converting design, marketers can cut marketing costs to ensure a more profitable marketing funnel. A simple software can be used to create similar landing pages and split test them against each other to optimise for best performance. A good landing page software is Convertri. With Convertri, you can easily copy landing pages to split test them for effectiveness.

Summary

Autopilot marketing is used in businesses everywhere. More so than ever, businesses large and small are employing the tactics of digital marketing.

Even on a small budget, anyone can obtain an email autoresponder which can allow them to automate email message follow ups to engage with their subscribers. This lets them more efficiently build a larger customer base automatically.

Using PPC – pay per click marketing platforms such as Adwords, Bing, YouTube and Facebook can also be started with a smaller budget. Any business can use digital marketing tactics like these to grow.

Using re-targeting is another effective business strategy which can be used by large and smaller businesses alike. All these strategies can be automated and scaled according to your business needs, and on a budget which suits you.

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