Autopilot Customer Journey – Your Advert

Although a customer journey can start from content, (like this article); a faster way of generating leads for an online business is through paid marketing. Paid marketing platforms like Google Adwords, Bing, Facebook and YouTube, allow marketers to target specific types of people according to their age, location, interests and keywords etc. Adverts link to a landing page where the marketer offers a giveaway product in exchange for their email address. Here’s an example of an advert I’m running on YouTube:

A good advert should be able to bring a scalable number of people to a website landing page where their details can be collected. Using paid marketing is a good idea not just because it’s easy to gain traffic instantly, but also because it’s scalable. With content marketing it’s much more difficult to increase your views instantly, and it takes much longer to gain traction.

Your Landing Page

Here’s an example of a landing page which is the next step in the autopilot customer journey:

A landing page is a page specifically designed to collect your subscriber’s information. On a website, visitors can look around, click on many pages and have many options. On a landing page they only have two options: leave or sign up! When you’re paying to get people to your content online it’s a good idea to get their email address.

When someone lands on a website, they only have a few minutes to decide whether to buy from you or not. But once you collect their email address you can dramatically extend this time period. Someone can buy from you even years after signing up to your email list.

Thank You Page

The flow of your content as someone passes through their customer journey should be congruent. This helps to keep the customer engaged and helps to build trust. If you appear in an advert, but your later content doesn’t confirm the same message in a similar way, visitors will lose trust and click away. So it’s best to have similar imagery, colours and ideally use videos with you wearing the same clothes and with the same backdrop. Here’s my thank you page. Oops I’m not wearing the same shirt in my videos – something to work on!

Autopilot Customer Journey – Setting Expectations and Smoothing the Journey

Each step of the customer journey should gently lead your visitors to the next step. Whenever someone clicks to from one stage of the process to another, it’s an opportunity for someone to click away and never return. So setting expectations is a good idea to help your visitors understand what to expect each step of the way.

A thank you video should set expectations for what your visitors have signed up for and what to do next. Around 60% of email subscribers won’t even open that first email you’re going to send them. That’s a huge number so gently setting expectations and reminding your visitor’s what to do next is a good idea.

Email Marketing – Building A Relationship With Your Subscribers

Email marketing is a great way to automate an online business by building relationships with your subscribers while offering them your affiliate products.

A good email marketing campaign will have a number of automated emails queued up in your autoresponder. Some marketers like to send out messages live too; it can help to build trust if you send out current emails showing that you’re a real person and not just some spammy email robot!

To make your customer journey completely automated so you don’t have to do much, it’s best to queue up a number of emails which are sent out automatically without having to email your list personally each time.

Feel free to sign up to my email list and access the video series I offer on this site. You can see for yourself how the email marketing works!

Autopilot Customer Journey – Products

Affiliate marketers use other people’s products in their sales funnels so this part should take care of itself. With certain affiliate products you can earn ongoing commissions for each sale you make. Recurring income affiliate programs offer memberships and software products, so are a good choice for affiliates.

A good product range can also help you to automate an income as an affiliate marketer. Ideally use a product range which offers:

• High ticket products
• Subscription items which offer recurring commissions
• Multi-tier commissions – earn from your referral’s sales.
• Up-sells – Use a product range to benefit from a customers lifetime value rather than a single sale.
• A built in sales team – closing sales on your behalf.

Access a program which offers all of these benefits by signing up on this website for the free video series. You’ll also be able to access a training resource with a global membership of entrepreneurs who can help you with all aspects of building an online business from scratch.

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