Any business can create an “autopilot marketing system” through a website by providing a reason to sign up to a newsletter. This is what’s known as a legitimate bribe to a website visitor. I give you this free ebook, and you give me your email address, for example. Having a giveaway downloadable product, like an ebook, on your website is just one way to start building an email list. You can also offer discount codes, pdf downloads, video training and a whole host of other giveaways. See lead generation methods and strategies.
Autopilot Marketing System – Marketing Platforms: Getting Traffic
Before someone lands on your website though, you’ll need to find them. There’s many ways to market a website:
- Blogging & SEO – Search Engine Optimisation
- Niche website building
- Paid marketing – direct response (Facebook, Adwords, YouTube, etc.)
- Article marketing – on site and through article marketing sites such as Ezinearticles.com
- Back linking – to a website from forums, websites, and social media
- Social Media
One of the cheapest ways to start building a steady stream of visitors to a website is through a blog. By blogging regularly around your chosen topic, you can find visitors through gaining the attention of Google’s (and other search engines) website rankings. See steps to start a blog for profit.
Email Marketing
If you don’t already have one, get an email autoresponder. An autoresponder lets you place some code on your website and collect the name and email address of your visitor. In exchange you can give them some freebie which gives them some value and a strong enough reason to subscribe.
A good offer should help your visitors overcome any reluctance to give away their details. Unless you offer something which is clearly valuable to your visitors, they are less likely to subscribe in the first place. See how to increase subscription rate on your e-commerce website. Once you have successfully automated the ability to give away a ‘freebie’ in exchange for your website visitors’ details, you can move on to the next step of the autopilot marketing system: email marketing.
Autopilot Marketing With Email
A good way to set up your subscribers for continued marketing is by offering an email video series. With a “one-off” product, such as an ebook or download, your subscriber doesn’t have the incentive to open future emails. With a series of emails which deliver value in an ongoing way, you can begin to build a relationship in which your subscribers continue to open your emails as you send them out.
A good email marketing campaign will keep potential customers informed of products and services which you offer by continually sending out emails on an ongoing basis. Depending on your particular business, product or service, you may send out emails daily, weekly monthly or even yearly; or somewhere in between.
You can queue up a series of automated emails with an email delivery service. Once this is set up, it’s completely automated and will continue to deliver emails in the sequence which you decide. Some marketers will set up emails which are completely automated, and others will send out some “live” emails in addition. This is useful to let your subscribers know you’re actually present in your emails, and sending them out as an actual person, not a robot! However, you can completely automate the process if you wish.
Autopilot Marketing – Order Of SetUp
Setting up an autopilot marketing system is relatively easy. You need a website or landing page, an autoresponder and a marketing strategy: also known as a sales funnel. Of course you also need a product or service. If you don’t have anything to sell you can become an affiliate marketer and sell other people’s products instead. But what do you do first?
Well, without people going into your sales funnel, you’ll never make any sales. Initially, you’ll need to set up your sales funnel. Once done, you need to concentrate on marketing. When you’ve built a steady stream of people who are joining your list (at least 10 a day), you can look more at building out your funnel and offering more value to customers. But before you get to 10 leads a day, have a at least 10 emails queued up in your marketing funnel so you can focus on what’s important first – marketing.
- Set up funnel
- Focus on marketing and getting 10 leads a day consistently
- Turn to providing more value through your emails
- Test and measure and look at your data
Once you’ve got 10 leads a day you can build more email follow ups to provide more value to your subscribers. You can also cross test marketing strategies and look at your data. For example, you’ll be able to see which emails are opened more than others. Use these emails first in your series and test and measure different email titles to see which ones get the most attention from your subscribers.
Testing And Measuring
Online marketers continually test and measure their operating systems. By doing so they can see what strategies are working the best in terms of email opt in rate, email opening rate, advertising clicks and of course sales and subscriptions, if you have them. All this takes time and you’ll need data before you get to this stage. Only by marketing will you get people through your sales funnel in the first place so this is where you should start. Later on you can start to see a clearer picture of what is working and what isn’t. This should give you a focus to improve what needs work in your autopilot marketing system.
Here’s some things marketers will cross test and measure to get the best from their marketing systems:
- Paid advertising – cross test similar adverts to see what works best, rinse and repeat.
- Landing page information – cross test similar landing pages to find the best performing images, titles and colours etc.
- Email marketing followups – Look for open rates from your subscribers. Some email titles are more enticing than others. Choose the best performing open rates and remove badly performing ones.
- Website visitors and referring sites – if a particular marketing strategy works you should focus more on that and less on those which don’t perform.
