Most business owners know to use autopilot marketing software as a part of their advertising strategy. So if you haven’t already set up a marketing strategy using an autoresponder, it’s a good idea to get one.
Email autoresponders allow business owners to collect subscriber’s information through a website. So, if you haven’t already got a website, you should get one first! See create free website and earn money.
Once on your website people can sign up to an email offer which you can create. This can be a discount code, a free ebook or anything you can come up with. It should be an attractive offer which compels your website visitors to sign up to your email list. Here’s an example of one of my “legitimate bribes” which I giveaway when people sign up to my email list (click image to access):
Autopilot Marketing Software – Aweber
Aweber is a great piece of kit for any business owner. It allows you to place some code on your website and collect subscribers for your business. You can then set up an email marketing campaign to send out on autopilot to your potential customers.
Getting website visitors to join your email list is a great way to convert casual browsers into customers. On a website a visitor can leave never to return again. Getting them to sign into your email list means you can keep in touch with them over a much longer period of time. Even years later, those subscribers can decide to purchase from your business if you get their email address.
Traffic – Where From?
Building a growing number of visitors to a website to get more subscribers is the challenge of most business owners. But where does the traffic come from? Well website owners can use a number of strategies to find more people to visit their website.
Since this article is about autopilot marketing software, let’s talk about the automated strategies you can start straight away. There are many online marketing platforms available which you can use. Ideally start with one until you’ve figured out how best to use it. Here’s a few of the autopilot marketing platforms you can use as a business owner:
- Adwords
- YouTube
- Bing
Many marketers use Google’s Adwords marketing platform to find very targeted visitors to send to their website. Bing also offers a similar platform. Adwords is a great platform to use for a business. It lets you set up automated adverts which only appear for the specific search queries which you decide. So if you run a shoe repair shop in Swindon, you can target your adverts to only those people searching for “show repair in swindon”, for example.
Google Adwords is a great example of an autopilot marketing software which can run completely by itself. You can also set a minimum budget of what you’re prepared to spend each day, or week. As you get better with the platform, you can increase your budget and get more targeted visitors coming to your website. If you set up a great offer on your site, you can turn these visitors into customers through an email marketing campaign.
Marketing On YouTube
Yes, YouTube is another great platform which falls into the category of autopilot marketing software. YouTube marketers create video adverts which they can display to a very specific audience. You can choose people to show your advert to according to age, location and other criteria which suits your particular business.
YouTube is a great marketing platform which lets you run adverts and test and measure your results, like with Adwords. Many business owners start up with an advertising platform but don’t understand how they work so give up. This is a mistake and could cost your business a lot of money! In the first stages of marketing, you should expect to lose some money while you test out various adverts and track all your results.
If you’re unsure how to do this, sign up on this site to join a marketing training resource and access an online business system.
Here’s an example of a YouTube video I’ve created for my online business: