Building an automated prospecting system is a matter of building a website and using an email marketing strategy. Ideally build a website around some main keywords which are suitable for your business. Depending on the relative competition, you could get some free website traffic just by choosing a good well-targeted keyword for your domain name. See create free website make money.
Blogging is a good cheap strategy to build more traffic to your website over the longer term. If you want it faster, use an autopilot marketing platform to drive targeted traffic to your website and build an email list of subscribers. You can do this by offering a valuable offer on your site in exchange for the email address of your visitor’s.
Automated Prospecting – Getting People To Your Website
Automated prospecting starts by getting people to your website. If you haven’t already got a website you can build a website which targets a specific niche. See how to build a niche website and get free traffic. The ease with which you can do this will depend on a few factors. Most important is the particular business you’re in. For a locally based business this is quite a simple task in many cases. Simply find a domain name which has both your main keywords and your local town in it. Build your website around these main keywords and if you do it well and you’re lucky, you can have free traffic to your website for years!
Another free strategy for locally based business is to use Google’s Places For Business. Google Places lets you create a free listing and get free traffic. So it’s well worth the short time it takes to set up.
Blogging – Automated Prospecting
Although blogging takes some time and effort in the first instance, it can pay off in dividends later on. If you get content ranking on Google for various keywords relating to your business, you can get free visitors to your site without paying for advertising.
Paid Marketing
Paid marketing is another strategy for getting people to your website. If you’re using paid marketing you’ll want to set up tracking on your advertising and lead generation. Join an online training resource which can help you learn this through signing up on this site.
Paid marketing is the fastest method of generating visits to a website. But you need to understand your numbers and make sure you’re making a good return, otherwise it can get costly very quickly.
However, you can still limit your daily budget and get started with a paid marketing platform fairly cheaply. Limit your budget to whatever you’re comfortable with and go slowly. Over time as you get more knowledgable with it, you can increase your budget and instantly increase the number of people visiting your website.
Automated Prospecting System – Email Opt-In
Once on your website, visitors only have a few minutes where they’ll decide whether to contact your business or buy something from you. If you can get their email address, you can keep in touch with them over a much longer period. This dramatically extends the time period with which you can sell a product or service to a website visitor.
To get your website visitors to subscribe to your email list you need to offer something on your website. This can be a free downloadable product, an ebook, a discount code or anything which your visitors would want from you of some value. See also how to increase opt in rate on your website.
Some business owners have a specifically designed landing page for generating automated prospects. This has the advantage of directing people to a specific action as soon as they land on your website/landing page. On a normal website there’s many choices.
You can browse around and look at many options. On a landing page there’s only 2 options: sign up to a list or leave the site. This lets you collect more prospects than a website normally would. So if you’re using paid marketing to send traffic to a site, a landing page is a good idea. This also depends on the type of business you have.
Multiple Opt In Options
Some online business owners offer multiple opt-in options on their website. This might include a pop-up or a drop down opt-in link which alerts visitors to a valuable offer.
It’s a good idea to test and measure different opt-in options over a certain time span, or for 1000 or so visits. This will give you an idea of which opt-in options give you the maximum benefit.
Email Marketing
Your email marketing campaign can then take over from your website as an informative tool for your prospects. You can send emails out to your list of prospects on complete autopilot. See autopilot email marketing.
Depending on your business and how you want to communicate with your prospects, you might send out emails daily, weekly or monthly. Some businesses use email marketing to remind prospective customers of regular offers and discounts which might come up from time to time.
You can use an email autoresponder to create an automated prospecting strategy for your business. This lets you place some code on your website and collect subscribers information. You can also “set and forget” a marketing strategy which follow up with your prospects on autopilot with a number of automated emails.
Online business owners use automated prospecting to deliver value to potential customers and build a list of subscribers who they can market to. Sign up on this site for more information about building an online business from scratch, or to join an online marketing community to learn more about marketing your own existing business.